MATTHEW CERRONE

“67% of Twitter followers are more likely to buy since connecting with the company on social media.”

This is because, in society, people look to navigators.

Like I mentioned in the previous post, there is SO MUCH information online, on billboards, on TV, in print, etc., it can all be overwhelming… so, it helps to identify and narrow down a one or two people in a specific area, who you trust, and can go to for guidance and direction.

For instance, when I need to buy a television, I call my friend CJ.  I’m thinking about buying a MAC, but before I do I will call my Dad and my friend Gil, and I’ll read reviews on TechCrunch and Mashable. 

These people are my navigators, and they exist on blogs, on my phone, next door, on Twitter, and any other place people connect.