Hi! I'm Matthew Cerrone.

I turned a hobby in to 400 million page views and a career in sports media...

Here, I talk about how I did it, what worked and didn't, and how to build a loyal audience with online sports content.

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What They Have Said About Me

“Matt knows the art and science of creating digital content. He is an influencer and will continue to set the bar high for everyone in new media.”

Bryan Srabian Director, Digital Media | SF Giants

"With a combination of smart writing and analysis, as well as comprehensiveness, Matt has defined what a team-specific website should be."

Richard Cordella Senior VP and GM, Digital Media / NBC Sports Group

“Matt not only knows how to create high-quality, community-engaging content, but he knows how to navigate the ever-changing digital landscape.”

Don Povia Director of Sports & Entertainment / Carrot Creative

My latest work!

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Do you need one-on-one advice?

If you want personalized feedback or advice about your digital sports website, app or idea, I offer exclusive, one-on-one services that focus on:

Content Strategy

Content strategy is what & how you present content to the public, from voice to navigation to user experience, while increasing traffic, stickiness and loyalty.

Brand Identity

Brand is what people say about you, not what you want them to say. I can help shape your story, name, tagline, look, feel, and voice for all touch points helping to shape public opinion.

Writing Style

Writing style is how something is written, not what is written. It's not the subject, it's the how the work influences a reader's impression of the subject through the use diction, tone and intent.

Editorial Strategy

Editorial strategy is the purpose of your content and how it serves the needs of your audience and customers.The more defined an editorial strategy, the more likely it is executed by you and your staff.

Do you want to learn more?

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